Verizon and Yahoo Join up to Co-Brand Verizon FiOS
January 22, 2006
Verizon has joined up with Yahoo! to offer Verizon Yahoo! for FiOS. Verizon previously used Microsoft's MSN as it's default Web portal for their FiOS Internet service. However, Verizon FiOS customers now have the option to choose between the MSN portal or Yahoo's web portal.
The arrangement allows for the customer a way to receive search results from their own Yahoo branded Web browser. It also provides them with the default Yahoo! home page, and additional Yahoo premium services at no additional charge.
The upside of these types of partnerships for the broadband provider is simply the positive effect received from advertising and search services from Yahoo!. While for Yahoo!, the agreement allows the company to receive parts of the revenues gained from the new broadband customer.
This agreement is a win-win situation for both sides of the companies and the customer. Yahoo! also has yet another similar partnership with SBC Communications for their DSL services. Back in June of 2002, Verizon and MSN had an exclusive agreement with each other.
Although the exclusive agreement is no longer active, a partnership between the two still exists. Therefore, Verizon FiOS customers will still see and be able to choose between MSN or Yahoo. Verizon FiOS, also known as Verizon's Fiber Optic Service, is currently available in 15 different states with one state actively being worked on.
These states include California, Connecticut, Delaware, Florida, Indiana, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Oregon, Pennsylvania, Rhode Island, Texas, and Virginia.
Although Washington is currently being worked on, it won't be long before it becomes the 16th state to receive the FiOS internet service. With this new launch of Verizon Yahoo! for FiOS, Verizon is on it's way to becoming one of the nations most popular fiber optic internet service provider.
